BUSINESS WRITING

Writing…wasn't that something we all learned in grade school? 

If you saw many of the letterz and e-mauls that have basic spelling mis takes and punctuations errors, you may think knot. Their are a lot of things SpellCheck® just dozen catch.

More than correct grammar, writing for results is a skill that many never learn. Sales letters and general e-mails sent to customers should all have a purpose in mind.

Objectives

Customers are overwhelmed by the number of e-mails, letters, and brochures they receive in a day. Students learn to craft messages that cut through the clutter and can catch a customer's attention.

Outcomes

• Better teamwork from clear instructions and vision communicated through writing
• Improved sales results through improved prospecting techniques
• Sales cycles shorten as prospects understand your sales message more clearly
• Prospects respond to e-mails, letters, and other written inquiries